456e Privacy Policy — How We Collect, Use, and Protect Your Personal Data

1 Introduction

456e ("we", "us", "our") operates the online betting and gaming platform accessible at https://456e.im. We are committed to protecting the privacy of every individual who registers an account or interacts with the 456e platform, including players based in Bangladesh and any other jurisdiction where access is lawful.

This Privacy Policy describes how 456e collects, uses, stores, shares, and protects personal data in connection with the operation of the platform. It also sets out the rights you have in relation to your personal data and the mechanisms available to you for exercising those rights.

This policy should be read alongside the 456e Terms & Conditions, which govern the overall relationship between you and 456e. In the event of any conflict between this Privacy Policy and the Terms & Conditions on a data-related matter, the Privacy Policy takes precedence.

2 Data We Collect

456e collects personal data in the categories described below. We apply the principle of data minimisation — we collect only what is genuinely necessary for the purposes identified in this policy.

2.1 Account Registration Data

When you create a 456e account, we collect the following information:

• Full legal name
• Date of birth (to verify you are 21 years of age or older)
• Mobile phone number
• Email address
• Preferred currency (Bangladeshi Taka, BDT)
• Username and hashed password
• Geographic location (city/region, e.g., Dhaka, Chittagong, Sylhet)

2.2 Identity Verification Data

To comply with Know Your Customer (KYC) requirements and prevent fraud and money laundering, we may request:

• National Identity Card (NID) number and scan
• Passport or driving licence (where NID is unavailable)
• Proof of address (utility bill, bank statement dated within 90 days)
• Proof of payment method ownership (screenshot or confirmation from bKash, Nagad, or Rocket)

2.3 Financial and Transaction Data

We record transactional data necessary for payment processing and account management, including:

• Mobile payment account identifiers (bKash/Nagad/Rocket account numbers — partial, masked)
• Deposit and withdrawal amounts in BDT
• Transaction timestamps and reference IDs
• Bonus and promotion redemption records

456e does not store full mobile banking PINs, one-time passwords (OTPs), or complete payment authentication credentials on its servers.

2.4 Gameplay and Activity Data

We automatically record gameplay data to ensure fair play, settle disputes, and improve the platform:

• Game sessions played, bet amounts, and outcomes
• Sports betting markets accessed, odds accepted, and wager results
• Session duration and activity timestamps
• Responsible gaming tool usage (deposit limits set, cool-off periods activated)

2.5 Technical and Device Data

When you access the 456e platform, our servers and analytics tools automatically collect:

• IP address
• Device type, operating system, and browser version
• Referring URL and exit page
• Pages visited and clickstream data
• Session cookies and analytics identifiers

3 How We Collect Data

456e collects personal data through the following channels:

• Directly from you — when you register an account, complete KYC, make a deposit or withdrawal, contact support, or update your profile settings;
• Automatically — through server logs, session cookies, and analytics tools when you visit or use the 456e platform;
• From payment partners — bKash, Nagad, Rocket, and Upay may share transaction confirmation data with 456e to reconcile your deposit and withdrawal records;
• From game providers — licensed studios such as Evolution Gaming, Pragmatic Play, and Ezugi transmit game round and outcome data to 456e systems for settlement and dispute resolution purposes;
• From fraud and identity verification services — where 456e engages third-party KYC or anti-fraud screening services, those services may return a match score or risk signal based on data you have submitted during registration.

4 Lawful Basis for Processing

456e processes personal data only where a lawful basis exists for doing so. The bases on which we rely are as follows:

• Contractual necessity — processing required to register your account, verify your identity, process transactions, and deliver the betting and gaming services you have requested;
• Legal obligation — processing required to comply with anti-money laundering (AML) obligations, fraud prevention requirements, and record-keeping mandates;
• Legitimate interests — processing carried out to detect and prevent fraud, protect the security and integrity of the platform, improve our services, and manage responsible gaming obligations — where these interests are not overridden by your rights;
• Consent — processing for optional purposes such as marketing emails and personalised promotional offers, where you have given clear, informed, and freely withdrawable consent.

5 How We Use Your Data

The personal data collected by 456e is used for the following purposes:

5.1 Account Operation and Service Delivery

• Creating, maintaining, and securing your 456e player account;
• Processing deposits and withdrawals via bKash, Nagad, Rocket, and Upay;
• Settling sports bets and casino game rounds;
• Applying bonuses and tracking wagering requirement fulfilment;
• Responding to customer support queries through live chat and email.

5.2 Identity Verification and Compliance

• Verifying that you are at least 21 years of age before allowing account registration;
• Conducting Know Your Customer (KYC) checks to confirm identity before processing withdrawals;
• Screening transactions for indicators of money laundering or financial crime;
• Maintaining records required for compliance and audit purposes.

5.3 Security and Fraud Prevention

• Detecting and investigating suspicious login attempts, payment anomalies, and betting patterns;
• Identifying duplicate or fraudulent accounts;
• Enforcing responsible gaming restrictions and self-exclusion requests;
• Protecting the platform and other players from collusion or automated abuse.

5.4 Platform Improvement

• Analysing aggregated usage data to improve navigation, game selection, and promotional relevance;
• Testing and optimising platform performance across different device types and network conditions;
• Conducting internal research to better understand the preferences of players in Bangladesh.

5.5 Marketing and Communications (Consent-Based)

• Sending you promotional offers, reload bonuses, and tournament notifications where you have opted in;
• Personalising promotional content based on your game preferences and betting history;
• Delivering transactional communications such as deposit confirmations, withdrawal updates, and account security alerts.

6 Sharing Your Data

456e does not sell, rent, or trade your personal data to any third party for their own commercial purposes. We may share limited personal data with the following categories of third party, strictly as necessary to deliver our services:

6.1 Payment Service Providers

To process your deposits and withdrawals, 456e shares necessary transactional data with mobile financial service providers including bKash, Nagad, Rocket, and Upay. These providers act as independent data controllers in relation to the data they receive and are subject to their own privacy policies and regulatory obligations.

6.2 Identity Verification Partners

Where 456e uses third-party KYC services to verify your identity documents, your submitted identity data is processed by those services under strict contractual data protection obligations. These services are not permitted to use your data for any purpose other than the verification service they provide to 456e.

6.3 Game Providers

To deliver live casino and slot games, 456e integrates with third-party game studios including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, and Ezugi. A session token and anonymised player identifier may be passed to these providers to initialise your game session. Full personal details (name, NID, payment account) are not transmitted to game providers.

6.4 Legal and Regulatory Disclosure

456e may disclose personal data to law enforcement, regulatory bodies, or legal advisers where required by law, court order, or where we have a good-faith belief that disclosure is necessary to protect the rights, property, or safety of 456e, its players, or the public.

6.5 Business Transfers

In the event that 456e undergoes a merger, acquisition, or sale of all or substantially all of its assets, player data may be transferred to the acquirer as part of that transaction. We will notify affected players via the email address associated with their account prior to any such transfer and will ensure the receiving party is bound by obligations consistent with this Privacy Policy.

7 Data Retention

456e retains personal data only for as long as it is necessary for the purposes for which it was collected, or as required by applicable legal and compliance obligations. The following retention periods apply:

Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised so that it can no longer be associated with any individual player.

8 Cookies and Tracking Technologies

8.1 What Are Cookies

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites function correctly, improve efficiency, and provide information to website operators. 456e uses cookies and similar tracking technologies (such as local storage tokens and session identifiers) on the platform.

8.2 Types of Cookies We Use

• Strictly necessary cookies — required for the platform to function. These include session authentication tokens, security cookies, and load-balancing identifiers. These cannot be disabled without breaking core platform functionality;
• Functional cookies — remember your preferences such as preferred language, last-visited game category, and display settings to improve your experience across sessions;
• Analytics cookies — collect aggregated, anonymised data about how players use the platform (pages visited, session duration, navigation paths) to help us improve the site. These do not identify you personally;
• Fraud prevention cookies — detect unusual patterns of behaviour, such as multiple account creation attempts from the same device, to protect the integrity of the platform.

8.3 Managing Cookies

You can control and delete cookies through your browser settings. Please note that disabling strictly necessary cookies will impair your ability to log in to and use the 456e platform. Instructions for managing cookies are available through the settings or help section of your browser (Chrome, Firefox, Safari, Samsung Internet, Opera Mini, etc.).

9 Data Security

456e implements a layered approach to data security, combining technical controls, access governance, and operational procedures to protect your personal data against unauthorised access, disclosure, alteration, or destruction.

9.1 Technical Controls

• TLS 1.3 encryption — all data in transit between your device and 456e servers is encrypted using Transport Layer Security version 1.3;
• Encrypted data storage — sensitive data fields (including identity document metadata and partial payment identifiers) are encrypted at rest using AES-256;
• Password security — account passwords are stored as salted cryptographic hashes and are never stored or transmitted in plaintext;
• Firewalls and intrusion detection — 456e systems are protected by network firewalls and monitored by intrusion detection systems operating on Bangladesh Standard Time (BST, UTC+6).

9.2 Access Controls

Access to player personal data within 456e's internal systems is restricted to authorised employees and contractors on a strict need-to-know basis. All internal access to personal data is logged and subject to periodic audit. 456e support agents are trained never to ask players for their account passwords or full payment PINs.

9.3 Incident Response

In the event of a data security incident that may affect the personal data of 456e players, we will assess the nature and severity of the incident, take immediate steps to contain it, and notify affected players via email within a reasonable timeframe commensurate with the risk identified.

10 Your Rights

As a player on the 456e platform, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at [email protected] with the subject line "Data Rights Request" and we will respond within 10 business days.

• Right of Access — you may request a copy of all personal data that 456e holds about you, along with information about how it is being used and with whom it has been shared;
• Right to Rectification — if any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it;
• Right to Erasure ("Right to Be Forgotten") — you may request the deletion of your personal data where it is no longer necessary for the purposes it was collected, where you withdraw consent, or where you believe it is being processed unlawfully. Note that we may be required to retain certain data to fulfil legal and compliance obligations even after an erasure request;
• Right to Restriction — you may request that we restrict the processing of your personal data in certain circumstances, such as while a rectification request is being resolved;
• Right to Data Portability — you may request that we provide your personal data to you in a structured, commonly used, machine-readable format;
• Right to Object — you may object to the processing of your personal data where we rely on legitimate interests as the lawful basis, and we will cease processing unless we can demonstrate compelling legitimate grounds that override your interests;
• Right to Withdraw Consent — where we rely on your consent to process data (e.g., for marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

11 Marketing Communications

456e may send you promotional emails, SMS notifications, and in-platform messages about bonuses, new game launches, cricket betting markets (including BPL and T20 World Cup events), and seasonal promotions (such as Eid, Pohela Boishakh, and IPL season offers) where you have opted in to receive such communications at the point of registration or subsequently through your account notification settings.

You may opt out of marketing communications at any time by:

• Clicking the "Unsubscribe" link included in any marketing email we send;
• Updating your notification preferences in your 456e account settings;
• Contacting our support team at [email protected] with the subject line "Unsubscribe from Marketing".

Opting out of marketing communications does not affect your receipt of transactional and service messages, such as deposit confirmations, withdrawal status updates, and account security alerts, which are sent regardless of marketing preference as they are necessary for account operation.

12 Children and Minors

The 456e platform is strictly for adults aged 21 and above. 456e does not knowingly collect personal data from any individual under the age of 21. If we become aware that personal data has been collected from a minor, we will take immediate steps to delete that data and close the associated account.

If you believe that a minor has registered an account on the 456e platform or has provided their personal data without appropriate parental consent, please notify us immediately at [email protected]. We take underage gambling seriously and will act on all such reports promptly.

13 Changes to This Privacy Policy

456e reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform features. Where a change is material — meaning it significantly affects the way in which we collect or use your personal data — we will notify you by email to your registered address or via a prominent notice on the platform before the change takes effect.

The date on which this Privacy Policy was most recently updated is shown at the top of this page. We encourage you to review this policy periodically. Your continued use of the 456e platform following the effective date of any update constitutes your acceptance of the revised policy.

14 Contact Us

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to raise a concern about how 456e handles your personal data, please contact us through the following channels:

• Email: [email protected] — please use the subject line "Privacy Enquiry" or "Data Rights Request" for faster routing;
• Live Chat: Available 24 hours a day, 7 days a week via the chat interface on the 456e platform;
• Response Time: We aim to respond to all privacy-related enquiries within 2–6 hours during standard operating hours (BST, UTC+6), and within 10 business days for formal data rights requests.

456e is committed to resolving all privacy concerns fairly and transparently. If you are not satisfied with our response to a privacy complaint, you may escalate the matter in accordance with the dispute resolution provisions set out in the 456e Terms & Conditions.